Water is a life sustaining resource but one that is limited in Quantity.
Its distribution is inequitable and so is its usage.
However there is a tremendous scope in economizing on its consumption while at the same time bolstering its locally available supply.
We believe the route to doing so is through mass movements that support local bodies in water conservation and influence the government to adopt more water friendly policies.
We realize that for any sustainable change in basic resource usage patterns, the involvement of all sectors of the society is important.
Citizens, Government and Business must join hands together to achieve the common objective of a better life for all – for us and the generations to come.